Virtualization Of Engineering Sector
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Virtualization Of Engineering Sector

John Gentry, VP of Marketing, Virtual Instruments
John Gentry, VP of Marketing, Virtual Instruments

John Gentry, VP of Marketing, Virtual Instruments

What significant changes did your sector witness in 2013? What did these changes mean to vendors and customers?

In terms of IT infrastructure, it was the realization that the focus needs to shift from managing availability to managing performance. The combination of massive data growth, along with the growing complexity and interdependence of IT infrastructures has highlighted the need for more strategic teams to be put in place to troubleshoot issues, manage performance and optimize the infrastructure to ensure peak performance at all times for vendors, as well as their customers.

What are some of the changes you had anticipated would happen in 2013, but did not happen? 

I expected to see more organizations move away from relying heavily on vendor-specific tools and the vendors themselves when outages occurred and instead look for independent help.  Instead we still saw companies fly into a panic, tracking down their specific vendors to find out what happened.  And we are still seeing a majority of companies reverting to the old adage of "throwing more hardware at the problem", instead of implementing available vendor agnostic tools that provide an accurate view of what was really needed to ensure availability and performance. 

Can you paint us the picture of how the landscape will change in 2014? What are some of the broader trends you are closely watching? 

In an effort to emphasize the importance of IT strategy and its impact on organizations, we’ll see a move back to the private cloud, data center consolidations and more performance management teams within departments. 2014 will see more organizations aligning around these teams to drive improved infrastructure performance and thus business agility. 

Can you highlight how the customer spends in the industry will change in 2014? What makes you think customers will be buying more/ less?  

Customers will be spending more on virtualization in 2014. As they are virtualizing their data centers they will be adding additional layers of abstraction to the data center making it more difficult to detect and identify problems. They will have to invest in real-time monitoring tools to cut through this abstraction and get a clear picture of their data centers.

What's in store for your company in 2014? 

Our vision is to be the definitive source of truth about the performance and availability for our customers’ infrastructures. We plan to provide true infrastructure performance management across every hypervisor, every interconnect, every storage type, regardless of vendor.




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